The platform is rolling out a new feature that allows them to reduce the quantity of artificial intelligence-produced content appearing in their feeds. This initiative comes as the company announced that it presently contains more than 1 bn content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a widespread launch. This shift aligns with a increase in AI-generated material, fueled by new content generation software.
The Broader AI Trend
Recent reports that almost a tenth of the fastest-growing channels on a popular video site primarily display clips produced artificially. A large amount of this content is deemed “AI slop”, a label for poor-quality, factory-style content that is often absurd or surreal.
Based on user feedback that a lot of users enjoy content created using AI tools, ranging from AI artwork to science explainers, and we intend to offer the community the power to adjust the amount of that, depending on their own choices,” stated a platform representative.
AI on the Platform
The service shared that there are now 1.3bn videos on its app tagged as artificially created. Collectively, more than 100 m videos are added to the service each day, making AI-generated material a limited part of its overall inventory.
How to Adjust Settings
Users will be capable of decrease or raise the volume of AI content they watch by using the content preference option in the app and selecting the AI content topic. Additional categories that are already be controlled under the tool encompass politics, style, beauty, and choreography.
Platform Guidelines
The platform’s rules require creators to identify “realistic” AI-generated content, and it forbids harmful deepfakes of public figures or crisis events. Any authentic-looking AI-generated clip that is unmarked can be deleted under its terms of service.
In addition, the service will from now on apply an “AI-made” watermark to content made using its proprietary AI systems, or identified by an industry-wide initiative for identifying AI-generated material. This step is aimed to help prevent users from attempting to bypass the tagging system.
Responsible AI Funding
TikTok is also establishing a $2 million AI literacy fund for specialists and groups to produce informative material about using AI responsibly. This initiative will benefit charitable organizations dedicated to training coding and technology.
Moderation Strategy
The video-sharing app has supported its safety measures, amid discussion over intentions to cut jobs for a large number of safety staff in the United Kingdom. The company is planning to cut a significant number of roles in its content moderation division in London, with labor groups and online safety experts voicing alarm that humans are being replaced by AI moderation.
A company official explained that people-led review would remain essential, but artificial intelligence can protect employees by filtering out the most graphic content ahead of it is viewed by people. The company stated a significant reduction in explicit and harmful content handled by safety staff over the last 12 months due to the use of its automated systems.
“We think that it’s essential to balance people and machines to ensure user safety,” she said. “We’ll have people as part of that process, but we additionally believe it’s very important to minimize viewing of dangerous material as swiftly, which is where a significant AI assistance is really helping us operate efficiently.”
